Offer Creation for ADHD Business Owners
Updated: Nov 14, 2024
Crafting Your Perfect Offer: A Guide to Aligned Entrepreneurship for Passionate Entrepreneurs
Hey, lovely passionpreneurs! 🌟
Are you ready to design an offer that truly aligns with your life vision?
Today, I'm excited to share my 3-Step Aligned Offer Framework—a guide to creating an offer that not only makes money but also supports the life you genuinely want to live.
This isn’t about shiny objects or quick wins; it’s about building a sustainable business that resonates with your values and goals.
Let’s dive into how you can reverse-engineer your ideal lifestyle into an offer that works for you. So grab a pen, or open your favorite note-taking app—this is going to be fun, practical, and maybe even a bit life-changing!
Step 1: Define Your Lifestyle Priorities 🌍
Before diving into the offer itself, let’s focus on you. Imagine your ideal life in terms of freedom—Financial Freedom, Locational Freedom, and Time Freedom. Ask yourself:
Financial Freedom: How much income do you need to feel secure?
Locational Freedom: Where do you want to work? Do you see yourself traveling frequently?
Time Freedom: How many hours per week do you want to dedicate to work?
Using a simple 3-star rating system can help bring clarity:
3 Stars = High Priority
2 Stars = Medium Priority
1 Star = Low Priority
For instance, maybe you want a high level of financial freedom (3 stars), enjoy working from different locations (3 stars), but are willing to compromise a bit on time freedom (2 stars).
Whatever your ideal balance is, defining it helps shape your business to support these priorities.
Step 2: Match Offer Types to Your Freedom Goals 🧩
Now that you know what kind of freedom you want, let’s explore different offer types and how they align with those goals.
Not all offers will equally support time, financial, and locational freedom. Here’s a breakdown of popular business models and how they score in each area:
1. One-on-One Services
Time Freedom: Low (You’re trading time for money).
Locational Freedom: High (You can work remotely).
Financial Freedom: Medium (Scalable to an extent, but limited by hours in a day).
Example: If you're a website designer offering one-on-one services, you have great locational freedom, but your income is capped by how many clients you can serve.
2. Digital Agency
Time Freedom: Medium (More flexibility with a team).
Locational Freedom: High (Primarily online).
Financial Freedom: Medium to High (Scalable, but dependent on team management)._
An agency model lets you serve more clients without working longer hours, though it requires hiring and managing people.
3. Online Courses
Time Freedom: High after setup (though upkeep is required).
Locational Freedom: High (Can be managed from anywhere).
Financial Freedom: Medium to High, depending on course pricing and demand.
Courses are ideal if you’re looking to make income more passively. However, a successful course requires an established sales funnel and occasional updates to stay relevant.
4. Membership Programs
Time Freedom: Medium (Recurring interaction required).
Locational Freedom: High (Manageable remotely).
Financial Freedom: High (Recurring monthly income).
Memberships provide consistent monthly revenue but require ongoing engagement to maintain value. You can introduce a community manager to lighten the load.
5. Physical Products
Time Freedom: Varies based on fulfillment process.
Locational Freedom: Low if self-fulfilling; High if outsourced.
Financial Freedom: Medium (Lower profit margins due to production costs).
With physical products, you need a robust system for inventory and fulfillment, especially if you aim to travel or work from various locations.
Once you've chosen the model that fits your priorities, you’re ready to shape your offer strategically. Keep in mind that while one model may suit your lifestyle now, you can evolve it over time to better meet your needs.
Step 3: Develop Your Aligned Offer 🚀
It’s time to bring all your insights together and outline your perfect offer. Answer these questions to ensure everything aligns with your freedom goals:
Who is this offer for? Clearly define your target audience.
What value will your audience receive? Articulate the transformation or benefit.
How much will you charge? Price your offer in a way that supports your financial goals.
How will you deliver this offer? Is it a digital download, a course, or a one-on-one service?
How much of your time will this require weekly or monthly? Make sure it aligns with your time freedom.
Will it generate recurring income? Recurring revenue models, like memberships, provide predictable monthly income.
Example Aligned Offer Framework:
If you’re a multi-passionate creator wanting time freedom and locational independence, a membership model might be ideal. You can deliver monthly value through group coaching or a community, ensuring both scalability and monthly recurring revenue.
Reflect, Adjust, and Align 🧘🏽♀️
Business isn’t a one-size-fits-all. Your offer should fit your goals and evolve as your lifestyle priorities change. Take time to review these steps regularly—especially if you find yourself feeling out of alignment.
If an offer no longer serves you, adjust it or try something new. Success doesn’t come from sticking to one idea; it comes from refining your business to support the life you love.
Remember, the key to building an aligned offer is to prioritize your vision and goals over trends and shiny objects. By following this framework, you’ll create a business that not only supports your lifestyle but also allows you to show up authentically for your audience.
Ready to Build Your Aligned Offer? 🛠️
If you’re eager to create an offer that aligns with your goals but could use some guidance, book a free call with me. Or, if you prefer a DIY approach, grab the free template linked below to map out your ideal offer framework.
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